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Apple set to lose nearly $500 billion in value after weak forecast

2026-07-31
2026-08-02
Apple set to lose nearly $500 billion in value after weak forecast
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Apple set to lose nearly $500 billion in value after weak forecast

By Aditya Soni and Rashika Singh
Is Apple heading for an iPhone shortage?
July 31 (Reuters) - Apple shares fell nearly 10% on Friday after a disappointing forecast showed that the iPhone maker was struggling to secure enough components as the AI-driven data center boom strains global supply ​chains.
The drop, if sustained, would mark the stock's worst day since the pandemic-driven selloff in March ‌2020. It would erase nearly $500 billion from Apple's (AAPL.O), opens new tab market capitalization and return the crown of the world's most valuable company to AI chip giant Nvidia (NVDA.O), opens new tab, days after reclaiming it.
Tim Cook, widely hailed as a supply-chain genius, called the shortages "very significant" and said Apple had limited options ​to address them, speaking on his final earnings call as CEO before handing the reins to John ​Ternus in September and becoming executive chairman.
"If even at Apple's scale they are saying they are ⁠out all supply chain flexibility, it's really bad for everyone," said Ben Bajarin, CEO of tech consultant Creative Strategies.
Big ​Tech has been scooping up advanced chip-making capacity and memory chips to power its AI data centers, sparking shortages and ​price increases that are expected to shrink both the personal computer and smartphone markets this year.
Apple had cushioned some of the blow from surging memory costs by drawing on stockpiled inventory, but Cook said that the buffer was fading and shortages of processors were keeping ​it from meeting strong demand for iPhones and Macs.
Its forecast on Thursday for revenue growth of between 9% and 11% ​in the current quarter fell short of Wall Street's roughly 12% estimate, and softer growth in its services business also overshadowed otherwise ‌strong ⁠June-quarter results.
View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo Purchase Licensing Rights, opens new tab

SERVICES WEAKNESS WORRIES INVESTORS

The services weakness worried investors as it came during a stretch of strong iPhone sales, which typically feed the business that takes a cut of App Store purchases and includes everything from Apple Music to Apple TV.
That slowdown could deepen if iPhone sales take a hit from a price increase that many analysts expect during the ​launch of the new lineup, ​which typically happens in September.
"Apple's ⁠leverage over the supply chain appears to be in question and it's not clear that AI is serving as any measurable tailwind to products or services, with its future monetization ​impact still uncertain," Morgan Stanley analysts said.
"In fact, one could argue App Store softness ​might even be ⁠a result of AI re-prioritizing customer time."
Still, some analysts said that the iPhone has weathered price hikes before without denting demand significantly and that a recent U.S. leasing deal with Klarna that offers monthly plans for Apple's devices could soften the ⁠blow.
At least ​four brokerages cut their targets for the company's stock price, while three ​raised. That moved the median view to $330, which is $3 lower than the last closing price, according to LSEG data. The stock has risen 22.7% this ​year as of Thursday's close.

Reporting by Rashika Singh and Kanishka Ajmera in Bengaluru; Editing by Mrigank Dhaniwala and Anil D'Silva

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Rashika Singh

Thomson Reuters

Rashika reports on brokerages and financial markets, alongside technology and corporate developments for Reuters, with a focus on U.S. and global companies. Her coverage spans analyst actions, earnings-driven stock moves, semiconductors, artificial intelligence, aerospace and defense, and high‑growth technology stocks, often through breaking news and market‑moving “hot stock” coverage. Her reporting primarily appears in the Technology, Business, and Markets sections of the Reuters website and wire service, examining how brokerage research, corporate strategy and earnings influence investor sentiment and global competition. She regularly contributes to Reuters’ spot and breaking‑news coverage, rather than a named column or standalone newsletter.

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